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Domino’s Test Self-Driving Pizza Delivery

Eric Loseke, Science and Technology Editor

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According to CNN, Ford and Domino’s are testing a new Ford Fusion that has self – driving technology and an oven in the backseat. Although the new technology sounds like a great idea, there is one catch: no one is there to deliver the pizza. Ford and Domino’s are saying that the delivery issue is what they are actually testing. “‘How will customers react to coming outside to get their food?’ Domino’s president Russell Weiner said, ‘We need to make sure the interface is clear and simple.’” (Source: CNN) When the car is being tested, there will be an engineer and a driver in the car, except the windows will be heavily tinted because they do not want customers to see them. Also, both of the people in the car were told not to talk to the customers to see how well they deal with getting their food from the oven in the backseat.

To get their food, a customer needs to enter a code into a touchpad, then an oven window lowers, showing the pizza. A commonly used code is the last four digits of the phone number used to place the order. The option of the driverless car goes to randomly selected customers in and around Ann Arbor, Michigan. During the testing phase, a driver controls the car because the test is about customers being okay with the new technology instead of whether or not the car can drive itself, even though Ford tests self – driving cars on public roads in other areas near there.

The backseat oven was built by Roush Enterprises because it commonly works with Ford on vehicles like this. The company also helped make a special delivery car based on a Chevrolet Spark that also had a backseat oven. Ford and Domino’s did the first round of testing at Mcity, which is a simulated city environment at the University of Michigan. During testing, the cars could drive themselves although there were still humans present.

In conclusion, Roush Enterprises, Ford, and Domino are all helping test a self – driving pizza delivery service. As they test whether people are willing to walk out to receive their pizza, they use a touchpad to open a window for the pizza. Although humans currently drive the vehicle, the car will eventually become self – driving. But for people who still like their delivery service – the technology will not be available for a while except for the randomly selected people in Ann Arbor, Michigan.

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Domino’s Test Self-Driving Pizza Delivery